| Branding (Who you are) |
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Zent Consulting understands the importance of a well-developed brand. The elements of your brand contribute to how a company's customers perceive it and the services it offers. Let Zent develop a branding strategy and design that will impress your customers and the competition leaving a memorable, lasting impression.
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| Website (How you present yourself) |
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Web design is more than just pretty pictures, we approach your website as your most important piece of sales collateral. Eighty percent of people research products and services via the web before they buy. Because your web presence is so important to your sales success, we invest the time to make sure it speaks to the right audiences, uses the right language, and clearly communicates how you solve your customer's problems.
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| Print Collateral (How you present yourself) |
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Print material can be informational or promotional in nature. It promotes your business and drives customers to your website to learn more. That is why it is imperative that your print material coheres with your website design and language. The unified design and language are elements that reinforce and augment your brand identity.
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| Marketing and Promotional Tactics (How you get recognition) |
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Identifying advertisement mediums is critical to the positioning of your company and the success of each advertisement. The systematic execution of promotional tactics is the catalyst that drives people to the website. Through this process, qualified leads are generated and the success of each promotional tactic can be measured. These tactics also reinforce your brand identity and provide critical content to your target audience.
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| Copywriting - Targeted Messages (Make a lasting impression)
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Your logo can be solid on design and developed by the best in the industry. Your website can have the most innovative functionality and flash. But if your message is unclear and does not provide your audience with the motivation and the answers to their questions, then all your design efforts and money are wasted. Invest in your communication message, because pictures aren't worth a thousand words.
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| Ecommerce and Applications (Reduce overhead increase productivity) |
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Let us help you develop a custom application that will help extend your customer reach, reduce overhead and save time. Zent will develop the right solution for you. Once you invest in technology that makes your people more efficient, you own an asset that can be used for years. Saving minutes a day can add up to thousands of dollars per employee at the end of the year, providing you with actualized return on your investment.
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